Nutrient Net Demo Demonstration of a marketbased approach for protecting and improving water quality. Nutrient trading involves allowing sources to trade in ways that meet local and watershedwide water quality goals. NutrientNet is a suite of webbased tools used to facilitate marketbased approaches to improving water quality. NutrientNet has been used extensively for water quality trading programs, but it also has been used for other marketbased approaches, such as reverse auctions.Through a series economic analyses, including Fertile Ground: Nutrient Tradings Potential to CostEffectively Improve Water Quality., the World Resources Insitute determined that a number of factors affect the adoption of marketbased approaches to water quality improvement. These include high transaction costs, the credibility of nonpoint source reductions, and public participation and oversight. By developing a tool that reduces transaction costs, standardizes the calculation of nonpoint source reductions, and allows the public to view market activity, WRI recognized that it encourage the adoption of marketbased approaches. NutrientNet was created to achieve these goals.

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